Optimize your advertising plan for free with the MDS -
media planning dialogue system
Price-performance-ratio put to test
The study LA ELFA (Readership analysis of electronics titles) brings detailed transparence and
allows a reliable optimization of the advertising budget.
Axel-Springer-Verlag AG supplies the evaluation program MDS (media planning system) fort he LA
ELFA. MDS allows fast and reliable efficiency comparisons for media planning. Base are price lists
of the publishing houses as well as their coverages according to LA ELFA.
Marketing specialists are now able to order individual evaluations for their company without charge.