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Optimize your advertising plan for free with the MDS -
media planning dialogue system

Price-performance-ratio put to test

The study LA ELFA (Readership analysis of electronics titles) brings detailed transparence and allows a reliable optimization of the advertising budget.

Axel-Springer-Verlag AG supplies the evaluation program MDS (media planning system) fort he LA ELFA. MDS allows fast and reliable efficiency comparisons for media planning. Base are price lists of the publishing houses as well as their coverages according to LA ELFA.

Marketing specialists are now able to order individual evaluations for their company without charge.