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LA ELFA 12/13 illustrates which media are important for decision-makers in electronics

The results of LA ELFA 12/13 (readers analysis for electronics trade press) are now available. Already for the 5th time since 2001, this study stands for objective transparency when it comes to the use of electronics trade press and other information channels for decision-makers in Germany. LA ELFA was supported scientifically and methodically by the Technical University of Munich (TUM). The fieldwork was carried out by the IFAK-Institute Taunusstein, which has rich experience regarding crossmedia studies.

LA ELFA 12/13 shows once again which channels and media are actually of great importance for decision-makers in electronics and therefore for advertising companies and which are of little importance in the German electronics community.

The media evaluation tool MDS of Axel Springer publishing house is available as well this time as with the prior LA ELFA studies. Advertisers and interested parties, who wish to receive calculations e.g. on the size of target groups, purchase intentions, coverages and economic efficiency of electronics trade journals basing on the results of the study, can use this service for free.

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