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SUMMARY: LA ELFA 07/08
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Summary LA ELFA 2007/2008

LA ELFA analysis: Pan-European electronics publications have only little appeal in Germany. English or pan-European titles can count relatively few readers among electronics industry decision-makers in Germany. LA ELFA 07/08 shows that barely 12 percent of them page through English language trade press for the electronics sector. A result that does not come as a surprise to media professionals. After all, why should these decision-makers read English publications when there is such a large variety of German media with content made to measure!

Use of pan-European titles