Summary LA ELFA
LA ELFA analysis: Pan-European electronics publications have only
little appeal in Germany. English or pan-European titles can count
relatively few readers among electronics industry decision-makers
in Germany. LA ELFA 07/08 shows that barely 12 percent of them
page through English language trade press for the electronics sector.
A result that does not come as a surprise to media professionals.
After all, why should these decision-makers read English publications
when there is such a large variety of German media with content
made to measure!
Use of pan-European titles